Our Mission
​​SignLight, Inc. is dedicated to the realization of a fully inclusive entertainment industry. Led by Deaf media professionals, we bring the unique perspective of a visually centered community to an industry built on the power of visual storytelling.
SignLight is a Deaf-led filmmaking ecosyste, built from the ground up so that sign language stories reach the world on their own terms. We run the SignLight International Film Festival (SLIFF), develop and produce original Deaf-led films and series, and connect Deaf filmmakers across six continents through the International Deaf Film Producers Collaborative.
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For the second time, Deaf filmmakers from around the globe will be gathered together in Hollywood, the center of the entertainment business, to showcase their work to the industry and to the Deaf community and allies worldwide at the inaugural, star-studded:
SignLight International Film Festival.
According to the National Deaf Center, 3.6% of the U.S. population, or 11 million people, are Deaf or have significant hearing difficulty. Worldwide, there are 466 million people with disabling hearing loss (World Health Organization), 70 million of whom use one or more of 200+ Sign Languages (World Federation of the Deaf).
A 2022 study, conducted by a National Research Group in partnership with Deaf Theatre West, found that “63% of Deaf consumers say movies and shows that feature Deaf characters use negative images of the community,” while “76% of Deaf people believe that the way their community is portrayed in fiction influences how they are perceived in daily life, shaping attitudes and calcifying prejudices.”
October 7-9 2026
Hollywood, California
Media is one of the most powerful tools to advance social change. Movies and television shows have been instrumental in transforming society. The increase of roles showcasing individuals
who are LGBTQ+ has led to more acceptance and pride within society. These examples demonstrate the power to influence people as to how a group is viewed. Too often, hearing people misappropriate the stories and roles of people who are Deaf, only to seek out their assistance to help them create a facsimile of their lives. This is not authenticity.
C.J. Jones
Executive Director, SIFF
CEO, SignLight Inc. & SignWorld Studios
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The goal of SignWorld Studios and the inaugural SignLight International Film Festival is to further the globally inclusive future of authentic storytelling for new audiences. SIFF will showcase Deaf and hearing-impaired talent, establishing a pipeline that provides solutions to Hollywood studios and leaders in making more diverse and inclusive programming.
Michelle Baron
Producer, SIFF
COO, SignLight Inc. & SignWorld Studios ​
Join us!
About the Founder
CJ Jones has built a decades-long career across film, TV, stand-up comedy and stage, earning recognition as a producer, director, writer and performer. His work has connected with Deaf, Hard-of-Hearing and Hearing Signers communities worldwide, and he continues to shape conversations around representation in the entertainment industry.
A leading advocate for the inclusion of Deaf communities and people with disabilities, he is in high demand as a panelist and speaker, including a TedX Talk and Gallaudet's 2021 commencement address, where he also received an honorary degree.
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CJ earned global acclaim for his role as Joseph, the caring father to Ansel Elgort as Baby, in Edgar Wright's award-winning blockbuster, Baby Driver. He followed that up with reating the fictional, underwater Na'vi Sign Language (NSL) for Avatar: The Way of Water and Avatar: Fire and Ash, developing more than 300 signs. He served as Director of ASL for HBO's hit series The Last of Us and the film Kingdom of the Planet of the Apes.
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CJ is one of seven children born to Deaf parents who communicated in ASL. He became Deaf at the age of 7 when he fell ill with spinal meningitis.
